Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Dalam Membeli Produk Asia Tile dalam Usaha Meningkatkan Volume Penjualan Pada PT. Platinum Ceramics Industry Ltd Surabaya

Abstract

The purpose of this research is 1) To determine the factors of service, price, brand, quality, design, promotion on time delivery together can influence consumers satisfaction into buying Asia Tile products in increasing the selling volume at PT. Platinum Ceramics Industry LTD Surabaya. 2) To know the factors that have influence on consumer satisfaction in buying Asia Tile products to gave an effort in increasing the volume of sales at PT. Platinum Ceramics Industry LTD Surabaya. From the results of testing the hypothesis that F test as alpha  with a significance level of 5% with a probability of error of 0.05 which is on all of the variables that the F ratio for 6466 and 0536 amounted to R means the first hypothesis is proven.

Brand factor has dominant influence or significance to the consumer's decision to buy Asia Tile products in increasing the volume of sales at PT. Platinum Ceramics Industry LTD Surabaya, has proved it can be seen from the results of the statistic test, t test with a level of 95% (alpha 5%) and amounted to 3,738 t count> t table 1,943 (t> t table). Have a dominant influence on the decision to buy Asia Tile products in its efforts to increase the volume of sales at PT. Platinum Ceramics Industry LTD Surabaya.

Keywords: Pricing, Customer Satisfaction, Quality, Brand, Service