TINGKAT KEPUASAN PETERNAK PLASMA DALAM PELAKSANAAN KEMITRAAN USAHA PETERNAKAN AYAM BROILER DI SAMARINDA
Abstrak
This study aimed to analyzing attributes from service quality dimention of Tanggible, Emphaty, Responsiveness, Reliability and Assurance in giving satisfaction to the breeder. The time of research is 2016 with the total respondent is 27 plasma breeders The company’s determination and respondent number had done purposively. Data analysis is by using IPA (Importance Performance Analysis) method and CSI (costumer Satisfaction Indeks). This study result had is satisfaction indeks of plasma breeder on attributes from service quality dimensions TERRA is 0,73 by tangible dimensions, Emphaty is 0,56, Responsiveness is 0,70, plasma breeder satisfaction by realiability and assurance dimention is 0,63. Generally, are showing sufficient level of satisfaction with the satisfaction value is 0,65.
Keywords : Satisfaction Levels, Plasma Breeder, Business Partnership, Broiler
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