Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Angkringan Batang Batu Di Tenggarong

Penulis

  • Amiruddin Amiruddin Universitas Kutai Kartanegara
  • Heru Suprapto Universitas Kutai Kartanegara
  • Erwinsyah Erwinsyah Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v18i2.535

Abstrak

Abstract :

In this research research obyek to check Angkringan Batang Batu representing a effort providing food and beverage with open natural atmosphere berlamat walked A.M. Sangaji No.27 Rt.9 Sub District Of Sukarame District of Tenggarong with owner Mr. Aria of Nurzaman. As for sold food and beverage Angkringan Batang Batu like fried rice, noodles fry, cheese banana and still many again and also assorted beverage and juice of sop fruit which enthused many consumer to relax nighttime. Intention of this research is to know how big influence of Atmosphere variable of Angkringan, Quality of Product and Image (Image) influencing Satisfaction Of Consumer Angkringan Batang Batu Tenggarong and know most dominant influence of independent variable which influence Satisfaction Of Consumer Angkringan Batang Batu Tenggarong. In data analysis, as according to research object where variable suspected more than one, hence analysis utilized for the verification of hypothesis in this research quantitative analysis with model of Multiple Regresi. Based on the description, it can be concluded that the first hypothesis stated stated "That the atmosphere variable, the quality of the product and the image simultaneously have an effect on customer satisfaction on Angkringan Batang Batu in Tenggarong" is accepted and proven true

Keyword : Satisfaction


Unduhan

Data unduhan belum tersedia.

Referensi

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Diterbitkan

2022-06-04

Cara Mengutip

Amiruddin, A., Suprapto, H., & Erwinsyah, E. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Angkringan Batang Batu Di Tenggarong. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 18(2). https://doi.org/10.53640/jemi.v18i2.535

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