Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong

Penulis

  • Desi Peburiyanti
  • Sabran Sabran

DOI:

https://doi.org/10.53640/jemi.v20i1.771

Abstrak

This study aimed to analyze the influence of sales promotion, product variation and service quality of repurchase interest. Respondents who are involved on this study were 64 respondents. While this study used non-probability sampling. The number of independent variables studied were 3 namely  sales promotion , product variation and service quality with 1 dependent variable namely repurchase intention. Data collection is done by distributing questionnaires and the analytical method used in this study is multiple linear regression with the help of SPSS statistics 23. From the results of the t test (partial) show that variabel sales promotion (x1) and product variation (x2) is rejected, it’s mean the variables has no effect on repurchase interes. On variable service quality (x3) is accepted, it’s mean this variable declared to have an effect on repurchase interest and proven truth, this statement is reinforced by the values described or explained earlier in the t test table (partial ) at the KanaBini Boutique in Tenggarong.

 

Keywords : Sales Promotion, Product Variation,  Service Quality and Repurchase Interest.

Unduhan

Data unduhan belum tersedia.

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Diterbitkan

2022-07-12

Cara Mengutip

Peburiyanti, D., & Sabran, S. (2022). Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 20(1). https://doi.org/10.53640/jemi.v20i1.771

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