Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)

Muniroh Muniroh; Joko Sabtohadi; Rahim Abdullah

doi:10.53640/jemi.v18i2.528

Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)

Penulis

Muniroh Muniroh Sekolah Tinggi Ilmu Ekonomi Tenggarong
Joko Sabtohadi Sekolah Tinggi Ilmu Ekonomi
Rahim Abdullah Sekolah Tinggi Ilmu Ekonomi

DOI:

https://doi.org/10.53640/jemi.v18i2.528

Abstrak

Abstract:

The purpose of this research is to know variable influence the product , the price of , and services of the decision of the purchase , either simultaneously or partial .The study is done in the form of survey , by adopting both explanation reseach .Variable products , have a negative influence insignificant of the decision of the purchase .While variable prices and service significant have had a positive impact of the decision of the purchase .Then the product , the price of , and services jointly significant on variables customer satisfaction .

Keywords; The Product, The Price, Service, Decision The Purchase

Unduhan

Data unduhan belum tersedia.

Referensi

Alma, Buchari, 2005, Manajemen Pemasaran Dan Pemasaran Jasa, edisi Revisi, Penerbit Alfabeta, Bandung.

Assauri, Sofjan, 2007, Manajemen Pemasaran, PT. Raja Grafindo Persada, Jakarta.

Kotler, Philip, 2005, Manajemen Pemasaran II, edisi kesebelas, alih bahasa Benyamin Molan, PT. Gramedia, Jakarta.

Mursid, M, 2006, Manajemen Pemasaran, Penerbit Bumi Aksara, Jakarta.

Sugiyono, 2007, Statistika Untuk Penelitian, Penerbit PT. Gramedia, Jakarta.

Swastha Basu DH., Irawan, 2005, Manajemen Pemasaran Modern, Penerbit Liberty, Yogyakarta.

Tjiptono, Fandy, 2006, Manajemen Jasa, Penerbit Andi Offset Yogjakarta.

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Diterbitkan

2022-06-04

Cara Mengutip

Muniroh, M., Sabtohadi, J., & Abdullah, R. (2022). Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur). JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 18(2). https://doi.org/10.53640/jemi.v18i2.528