Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)
DOI:
https://doi.org/10.53640/jemi.v18i2.528Abstract
Abstract:
The purpose of this research is to know variable influence the product , the price of , and services of the decision of the purchase , either simultaneously or partial .The study is done in the form of survey , by adopting both explanation reseach .Variable products , have a negative influence insignificant of the decision of the purchase .While variable prices and service significant have had a positive impact of the decision of the purchase .Then the product , the price of , and services jointly significant on variables customer satisfaction .
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Keywords; The Product, The Price, Service, Decision The Purchase
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References
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Copyright (c) 2018 Muniroh Muniroh, Joko Sabtohadi, Rahim Abdullah
This work is licensed under a Creative Commons Attribution 4.0 International License.
