Strategi Meningkatkan Loyalitas Melalui Penerapan Switching Cost (Studi Kasus: Produk Kartu seluler AS-Telkomsel Wilayah Tenggarong)

Penulis

  • Erwinsyah Erwinsyah Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v2008i3.1067

Kata Kunci:

: Switching Cost, and Loyalt

Abstrak

In marketing, there is no hesitation that customer loyalty is very essential. Marketers will
always try to keep their customers even for all time. Therefore in this study attempted to
examine the factors which are impacted on customer loyalty. One of them is the switching
cost.
There are several implications which can be suggested that loyalty can be enhanced with a
strategy of switching cost that is increasing the cost of switching to enlarge the coverage
area, simplify a new number registration, give some additional services, as well as joining
with other companies to get other facilities for the customers of Telkomsel AS SIM card.

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Data unduhan belum tersedia.

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Diterbitkan

2022-07-13

Cara Mengutip

Erwinsyah, E. (2022). Strategi Meningkatkan Loyalitas Melalui Penerapan Switching Cost (Studi Kasus: Produk Kartu seluler AS-Telkomsel Wilayah Tenggarong). JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 2008(3). https://doi.org/10.53640/jemi.v2008i3.1067

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