The Impact Implementation Of Relationship Marketing And Company Reputation On Concumer Trust In Sharia Paownshop Kutai Kartanegara Regency

Penulis

  • Sabran Sabran Universitas Kutai Kartanegara
  • Devi Fuspita Sari Universitas Kutai Kartanegara
  • Raudatul Adawiyah Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v20i2.822

Abstrak

 

Abstract

The purpose of this research is to know and examine the influence of relationship marketing and company reputation on consumer trust in Sharia Pawnshop Unit Kutai Kartanegara. Based on the reality as far as the researchers see marketing strategy that has been implemented the Sharia Pawnshop Unit Kutai Kartanegara has not produced maximum results, where the number of customers since 2017 until now in each month began to decline and began to rarely come or move using other similar business services. This study used quantitative data obtained from questionnaire data. The number of research samples as many as 45 people with the method of taking by saturated sampling. The analysis tool used multiple linear regression. Studies have found that 1. Relationship marketing and company reputation are simultaneously affecting on consumer trust, 2. Relationship marketing has a positive effect on consumer trust, 3. Company reputation has a positive effect on consumer trust, 4. The most dominant variable is relationship marketing.

 

Keywords: Relationship marketing, company reputation, trust.

 

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Diterbitkan

2022-06-24

Cara Mengutip

Sabran, S., Sari, D. F., & Adawiyah, R. (2022). The Impact Implementation Of Relationship Marketing And Company Reputation On Concumer Trust In Sharia Paownshop Kutai Kartanegara Regency. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 20(2), 46–54. https://doi.org/10.53640/jemi.v20i2.822

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