Pengaruh Store Image Dan Store Atmosphere Terhadap Impulse Buying Pada Konsumen Dafinna Swalayan Di Tenggarong

Penulis

  • Sri Wahyuni Universitas Kutai Kartanegara
  • Sugeng Raharjo Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v19i1.604

Abstrak

Abstract:

The main purpose of this research is to find out the influence of store image and store atmosphereon impulse buying on consumer self-service dafinna in Tenggarong. In this study used multipe regression analysis with equation model. The process of calculating data using manual tools and the distribution of questionnaires.

Based onresult of f test it can be concluded that store image and store atmosphere variabels simultan eously have an effect on impulse buying. By using method entered, jika f arithmetic is bigger than f tabel (f count 80,349> f tabel 0,274). Then independent variables have a significant  relationship or impulse buying variables influenced by the variable store image and store atmosphere significantly influence the impulse buying on self-service Dafinna Swalayan in Tenggarong.†Accepted and proven to be true.

From the results of partial correlation test seen the value of the largest image store variable than the variable store atmosphere t tabel (T arithmetic 8,964< T table 1,666) So ho rejected and H1 accepted. From the results of the partial test looks the most dominant influence on impulse buying on Dafinna Swalayan in Tenggarong.†Accepted and proven to be true.

Keywords : Store Image, Store Atmosphere, Impulse Buying

Unduhan

Data unduhan belum tersedia.

Referensi

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Diterbitkan

2019-06-24

Cara Mengutip

Wahyuni, S., & Raharjo, S. (2019). Pengaruh Store Image Dan Store Atmosphere Terhadap Impulse Buying Pada Konsumen Dafinna Swalayan Di Tenggarong. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 19(1). https://doi.org/10.53640/jemi.v19i1.604

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