Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada CV. Sinar Utama Di Tenggarong

Penulis

  • Sugeng Raharjo

DOI:

https://doi.org/10.53640/jemi.v15i1.392

Abstrak

CV. Main beam engaged in the selling dealer of Yamaha brand motorcycles, the street address KH Akhmad Muksin 5 Rt.26 Ex. Timbau Tenggarong under the leadership of Mr. Rudiansyah need to pay attention to the services provided to consumers, in order to make consumers satisfied with the services rendered. Observations researchers, CV. Main beam has been serving its customers with a good attempt, but from the responses of consumers, they still do not feel comfortable and less well served to consumers, so as consumers are reluctant to return it to buy goods there because the service is still less than the maximum by employees CV. Main beam. The purpose of this study was to determine the influence of variables Reliability, Responsivennes, Assurance, Empathy and Tangible against kepusan consumers in CV. Main beam in Tenggarong and to determine which variables are mempunnyai most dominant influence on consumer satisfaction in CV. Main beam in Tenggarong.


Keywords: Service, Satisfaction

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Diterbitkan

2015-06-15

Cara Mengutip

Raharjo, S. (2015). Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada CV. Sinar Utama Di Tenggarong. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 15(1). https://doi.org/10.53640/jemi.v15i1.392

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