Analisis Generic Strategy Model Michael Porter Pada PT. Cahaya Murni Borneo Timur Untuk Menentukan Pilihan Strategi Di Balikpapan

Penulis

  • Syahril H
  • Bachtiar Bachtiar

DOI:

https://doi.org/10.53640/jemi.v16i2.222

Abstrak

The manufacture industry is one of the industries that produce springbad, furniture and its elements. The number of competitors with their product differentiation as well as the government policy to be the cause of this rivalry. PT. Cahaya Murni Borneo Timur is one of the companies that compete in this industry, so companies should create a strategy to win the competition in the market. The method used is a qualitative research method with data collection techniques with a purposive sample. This study aimed to analyze the competitive environment and the industry's best options strategies on PT. Cahaya Murni Borneo Timur using Generic Strategy from Michael E. Porter.

Keywords: Competitive Strategy, industry competition environment, the choice of the best strategy, Generic Strategy Analysis.

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2022-06-09

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H, S., & Bachtiar, B. (2022). Analisis Generic Strategy Model Michael Porter Pada PT. Cahaya Murni Borneo Timur Untuk Menentukan Pilihan Strategi Di Balikpapan. JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 16(2), 129. https://doi.org/10.53640/jemi.v16i2.222

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