Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions

Siti Julaiha; Sabran Sabran; Ilham Ilham

doi:10.53640/jemi.v24i1.1592

Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions

Penulis

Siti Julaiha Universitas Kutai Kartanegara
Sabran Sabran Universitas Kutai Kartanegara
Ilham Ilham Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v24i1.1592

Kata Kunci:

Satisfaction, Variety Seeking, Alternative Attraction, Switching Intention, Switching Behavior

Abstrak

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Satisfaction, Variety Seeking dan Alternative Attraction terhadap Switching Behavior melalui Switching Intentions. Sampel penelitian berjumlah 75 orang. Pengambilan sampel menggunakan teknik Non Probability Sampling dan alat analisis data menggunakan Structural Equation Modeling (SEM) dengan menggunakan software Smart PLS versi 4. Hasil penelitian menunjukkan bahwa (1) Satisfaction tidak berpengaruh terhadap Switching Behavior (2) Variety Seeking tidak berpengaruh terhadap Switching Behavior (3) Alternative Attraction berpengaruh terhadap Swiching Behavior (4) Switching Intentions tidak berpengaruh terhadap Switching Behavior (5) Satisfaction tidak berpengaruh terhadap Switching Behavior melalui Switching Intentions (6) Variety Seeking tidak berpengaruh Switching Behavior melalui Switching Intentions (7) Alternative Attraction tidak berpengaruh terhadap Switching Behavior melalui Switching Intentions.

Unduhan

Data unduhan belum tersedia.

##submission.downloads##

Diterbitkan

2024-08-21

Cara Mengutip

Julaiha, S., Sabran, S., & Ilham, I. (2024). Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions . JEMI Is Managed and Published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional Legality Is Reflected in the ISSN Number: 1411-9560 Published by LIPI in 2003 As a Manifestation of the Commitment of the Journal of Economics and Management to the Demands of Scientific Culture. Submit Your Best Paper to Be Published With the Indonesian Journal of Economics and Management. Authors Who Wish to Submit Articles to the Journal of Management Economics, Must Comply With the Writing Guidelines. If the Submitted Article Does Not Comply With the Writing Guidelines or Is Written in a Different Format, It Will Be REJECTED by the Editor before Further Review. Editors Only Accept Articles That Meet the Specified Format. Articles Written in Indonesian., 24(1), 199–216. https://doi.org/10.53640/jemi.v24i1.1592