Analisis Pengaruh Harga Produk Dan Promosi Terhadap Kepuasan Pengguna Sepeda Motor Matic Vario Pada CV. Semoga Jaya Di Tenggarong.

Abstract

The regression equality that is resulted as follows Y = 3,198 + 0,325X1 + 0,153X2 + 0,222X3. From
the result of equality can be defined contanta (a) as 3,198 tells if X1, X2, X3 equals zero then
consumers satisfaction by 3,198. From F test,has obtained F count is 50, 982 meanwhile F table
value resulted value as 2,48.This case means that F count > F table or 50, 982 > 2,48 so that can be
said cost variable, product and promotion is equals in showing their effects to the consumers
satisfaction. R value is 0,817,it means the correlation among cost, product and promotion and the
satisfaction of consumers is very strong. R square value is 0,668,it means that 66,8% degree of
consumers satisfaction can be explained or affected by cost variable, product and promotion, as for
the rest 33,2% degree of consumers satisfaction is affected by other factors out of this
research.According to explanation above, so can be concluded that the first hyphothesis which states
that cost variable, product and promotion give positive effect to the satisfaction of the users of Vario
matic motorcycle at CV. Semoga jaya in tenggarong.