Analisa Asosiasi – Asosiasi Kesan Pasar Tangga Arung Tenggarong Yang Membentuk Kesan Konsumen

Abstract

The main purpose of this research is to know Associations of impressionof shopping center in Pasar
Tangga Arung Tenggarong for consumers. The analysis instrument used to know the Associations of
impressionof shopping center in Pasar Tangga Arung Tenggarong for consumers is Cochran Q test
with SPSS program in analyzing data with a significant level of 5% until obtained the count statistic
Chi-square1.167and statistic table and 5.991 with 2 degrees,has obtained the significance of 0.558. Or
the statistical count is smaller than the rate of statistics table (1.167 <5, 991) and its significance value
is 0.558 or probability above0.05 (0.558> 0.05). Means showing the Associations of impressionof
shopping center in Pasar Tangga Arung Tenggarong can form good impression for the consumers until
become interested to go shopping or visiting that market, so in conclusion,Ho (null hypothesis) is
rejected and Ha (hypothesis altarnatif) received the 10 associations Pasar Tangga Arung Tenggarong
indeed there alternative which formed an impression for the consumer.