JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. 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EMPOWERING COASTAL COMMUNITIES THROUGH COMMUNITY-BASED TOURISM: A CASE STUDY OF MUARA GEMBONG WITH A FOCUS ON PANTAI BAHAGIA, INDONESIA THROUGH THE PENTA HELIX LENS
This study explores the potential of Muara Gembong, a coastal sub-district in Bekasi Regency, West Java, to develop sustainable tourism through a Community-Based Tourism (CBT) approach supported by the Pentahelix model. Faced with environmental degradation, tidal flooding, and declining fisheries, the region seeks alternative pathways for socio-economic resilience. Using qualitative methods such as field observations, interviews, focus group discussions, and participatory co-design sessions, this research highlights the key roles played by the local KEBAYA community, private sector partners, and academic institutions in designing tourism experiences rooted in local culture and ecology. The findings reveal significant opportunities for mangrove ecotourism, culinary heritage-based tourism, and craft-based activities like natural-dye batik making. However, persistent challenges such as poor infrastructure, weak governance, limited market access, and unequal stakeholder dynamics hinder progress. The study concludes that integrated stakeholder collaboration, policy recognition, capacity-building, and formalized community ownership structures are essential to transform Muara Gembong into a model of inclusive and sustainable rural tourism.
Copyright (c) 2026 Jason Adinata Wijaya, Tony Kristhiofan, Felix Goenadhi, S.Psi., M.Par. https://creativecommons.org/licenses/by/4.0
EXAMINING PRODUCT QUALITY, ONLINE REVIEWS, AND RATINGS ON PURCHASE DECISION VIA CUSTOMER TRUST: EVIDENCE FROM WARDAH PRODUCTS
Skin care has become a basic need for society. Using skin care believed to make the skin more well-maintained. It is certain that there will be an increase in demand for quality skin care products. Wardah is one of the brands that competes in the beauty industry. Nowadays, many consumers look at online reviews and ratings before deciding to buy a product. Therefore, this research was conducted to study product quality, online reviews, and online ratings on purchase decisions through consumer trust. This research uses a quantitative analysis method obtains data from questionnaires distributed online, provided that respondents have experience or use Wardah products. This research uses a nonprobability sampling technique known as purposive sampling. This research obtained a total of 143 complete respondents. SMARTPLS-SEM 4 software was used to analyze data and test hypotheses. The research results show that product quality, online ratings, and consumer trust have a significant influence on purchase decisions. However, the results of online review research do not have a significant effect on purchase decisions. After being mediated by customer trust, only product quality has a significant influence on purchase decisions. Online ratings and online reviews do not have a significant influence on purchase decisions.
Copyright (c) 2026 Filda Rahmiati, Putri Miranda, Intan Syafinatun Nida https://creativecommons.org/licenses/by/4.0
PENGARUH STRATEGI DIGITAL MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN APLIKASI TIKTOK SHOP PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIKARTA
The purpose of this study was to determine the effect of digital marketing and brand image variables simultaneously on customer loyalty for the TikTok Shop application for students of the Faculty of Economics and Business, Unikarta. This study uses quantitative data obtained from questionnaire data. The number of research samples was 52 people with the method of taking by random sampling. The analysis tool uses multiple regression analysis and hypothesis testing using the F test and t test. From the ANOVA or F test, the calculated F value is 97.584, while the table F value is 2.79. This means that (F calculated 97.584 > F table 2.79) with a significance level of 0.000 < 0.05, so it can be concluded that the variables of digital marketing and brand image together have a significant influence on customer loyalty to the TikTok Shop application among students. Based on the coefficient b value, it shows that the digital marketing variable has the most dominant influence on customer loyalty (0.603) followed by the brand image variable (0.499).
Digital Marketing, Brand Image, Customer Loyalty, Tiktok Shop
Copyright (c) 2025 kartina Eka Ningsih, Johansyah Johansyah, Syahruddin S Syahruddin S, Sandy Febian Sakti, Salman Alfarisi https://creativecommons.org/licenses/by/4.0
PENERAPAN PRINSIP GOOD PUBLIC GOVERNANCE DAN IMPLIKASINYA TERHADAP KINERJA PEGAWAI APARAT PENGAWAS INTERNAL PEMERINTAH DAERAH: STUDI KASUS PADA ORGANISASI PEMERINTAH DAERAH
The demand for the Government Internal Supervisory Apparatus (APIP) to achieve high performance relies heavily on the foundation of Good Public Governance (GPG). This qualitative case study aims to analyze the implementation of five GPG principles—Democracy, Transparency, Accountability, Rule of Law (Budaya Hukum), and Fairness and Equality (KNKG 2008)—at the Regional Inspectorate of Probolinggo Regency and analyze their correlation with Employee Performance (PermenPANRB No. 6 of 2022). Data were collected through in-depth interviews (simulation) and document reviews, then analyzed using the interactive model of Miles, Huberman, and Saldaña, and Thematic Analysis. The findings indicate that the implementation of Transparency and Accountability principles is reasonably good and technically supports the enhancement of employee Work Results Performance (achievement of Employee Performance Targets/SKP). However, a critical gap exists in the Rule of Law principle. Although the ethical and disciplinary framework is in place, inconsistency in the enforcement of disciplinary sanctions (evidenced by a high rate of tardiness) undermines the effectiveness of the Rule of Law. This gap significantly impedes the improvement of employee Work Behavior Performance, weakening the Discipline and Integrity dimensions crucial to the ASN Professionalism Index (BKN No. 8 of 2019). This study concludes that sustained performance improvement at Regional Inspectorate of Probolinggo Regency requires substantive strengthening of the Rule of Law, particularly through consistent and firm disciplinary sanctions, to ensure that the modern performance management system (PermenPANRB 6/2022) can operate optimally.
Good Public Governance, Employee Performance, Regional Inspectorate
Copyright (c) 2025 Gusti Sovia Faturahman, Masiyah Kholmi https://creativecommons.org/licenses/by/4.0
PENGARUH PENDAPATAN ORANG TUA DAN LITERASI KEUANGAN TERHADAP PERILAKU MANAJEMEN KEUANGAN SANTRI DI PONDOK PESANTREN MUROTALUL QUR’AN NURUL HUDA TASIKMALAYA
This study examines the effect of parental income and financial literacy on the financial management behavior of students (santri) at the Murotalul Qur’an Nurul Huda Islamic Boarding School in Tasikmalaya. The research was motivated by unstable saving behavior among students, indicating inconsistent financial management. Using a quantitative explanatory approach, data were collected from 145 respondents through questionnaires and analyzed using multiple linear regression. The results show that both parental income and financial literacy significantly influence students’ financial management behavior, with an R² value of 0.64. Financial literacy is the dominant factor, meaning students with higher financial knowledge tend to plan, save, and manage their spending better. Parental income supports financial stability but is not the sole determinant of behavior. The study concludes that financial education integrated with Islamic values is essential to build responsible and sustainable financial habits among students.
Copyright (c) 2025 Ariska Meilinda, Heidi Siddiqa, Sri Sudiarti https://creativecommons.org/licenses/by/4.0
"Policy Strategy Study for UMKM Development in Kutai Kartanegara Regency"
Development UMKM has a very important role in encouraging sustainable regional economic development, especially in Kutai Kartanegara Regency. The purpose of this study is to identify the institutional growth of UMKM, as well as formulate effective policy strategies to strengthen the role of the UMKM sector in improving the local economy. The method used is a descriptive qualitative approach with literature study techniques and secondary data analysis obtained from regional regulatory documents, related agency reports, and official local government statistical data coupled with primary data from interviews and field observations. The research location consists of 7 sub-districts in Kutai Kartanegara Regency representing upstream, middle and downstream areas. The results of the study show an increase the number of UMKM increased significantly from 56,343 units in 2020 to 66,833 units in 2024. However, there are a number of main obstacles that hinder the performance of UMKM, including weak institutional structures, lack of access to capital, lack of optimal human resource competence, lack of business networks, and lack of optimal digitalization. Based on the results of the study, the recommended recommendations are strengthening institutional capacity through training and improving human resource competencies, improving managerial skills, digitalization as an important strategy in market expansion and operational efficiency, and increasing strategic partnerships between business actors and related stakeholders. It is hoped that this study can be a reference in the formulation of local economic development policies based on local needs and potential, as well as the challenges and threats faced by UMKM, as well as encourage the achievement of sustainable and participatory regional development goals.
Strategy, UMKM, regional economic development, Kutai Kartanegara.
Copyright (c) 2025 Aini Aini, Bahari Joko Susilo, Arista Damayanti https://creativecommons.org/licenses/by/4.0
Sampul Depan, Daftar Isi, Kata Pengantar
Copyright (c) 2025 Sampul Depan, Daftar Isi, Kata Pengantar https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (A STUDY OF KOPI JANJI JIWA)
This study aims to analyze whether experiential marketing affects consumer loyalty with customer satisfaction as a mediating variable in Janji Jiwa Coffee Shop. The research is based on a questionnaire data source that was distributed to consumers who made purchases during the Covid-19 pandemic. The number of samples used was 175 respondents. The method used is a quantitative method. The data obtained were analyzed using Partial Least Square (PLS) -SEM through SmartPLS 3.0 software. The sampling technique using purposive sampling is a sampling technique based on consideration of certain criteria and conditions and must represent the population to be studied. The results showed that the experiential marketing variable had a positive and significant effect on customer satisfaction. This is because several factors affect customer satisfaction, namely sense, feel, think, act, and relate. Consumer satisfaction has a positive and significant effect on consumer loyalty. And experiential marketing has a positive and significant influence on consumer loyalty mediated by customer satisfaction.
Experiential Marketing, Customer Satisfaction, Customer Loyalty
Copyright (c) 2025 Genoveva, Nuffuz Fauziah https://creativecommons.org/licenses/by/4.0
DRIVING CUSTOMER LOYALTY: THE ROLES OF SERVICE QUALITY, TRUST, AND SATISFACTION IN XYZ E-COMMERCE
The rapid development of the digital economy in Indonesia has had a positive impact on the national economy. XYZ e-commerce is an e-Commerce that provides interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open the website via a computer device. The population in this research are people who shop online through XYZ e-commerce and belong to generation Z. The purpose of this research is to determine the influence of service quality, customer trust, and customer satisfaction on customer loyalty at XYZ e-commerce. This research was conducted using questionnaires distributed via Google Form and completed using Structural Equation Model (SEM) and Smart PLS 4.0 version with a total of 259 respondents. The type of population used in this research is an unlimited population and the sampling technique uses purposive sampling. The findings showed a direct relationship between variables used in this study. There is a positive and significant influence between service quality and customer satisfaction. Apart from that, customer trust has a positive and significant influence on customer satisfaction. Customer satisfaction also has a positive influence on customer loyalty. Meanwhile, service quality has a positive and significant influence on customer loyalty. Customer trust also has a positive and significant influence on customer loyalty
: Service Quality, Customer Trust, Customer Satisfaction, Customer Loyalty
Copyright (c) 2025 Wilbert Tandri Tandri, Genoveva https://creativecommons.org/licenses/by/4.0
REGULASI DALAM PEMBERIAN KREDIT USAHA RAKYAT BAGI USAHA MIKRO, KECIL, DAN MENENGAH
Regulation of the Coordinating Minister for Economic Affairs Number 1 of 2023 regulates the distribution of People's Business Credit (KUR) by emphasizing the principles of inclusivity and accountability. KUR can be distributed directly by financial institutions or through a linkage pattern in collaboration with other financial institutions to reach a wider range of MSMEs. However, for Indonesian Migrant Workers (PMI), KUR distribution is carried out directly. Distribution through linkage institutions must meet strict technical standards, such as reporting through the Program Credit Information System (SIKP), guarantees from verified institutions, and electronic system integration to ensure transparency. Collateral provisions are differentiated based on the loan ceiling. For loans below IDR 100 million, additional collateral is not allowed to ensure accessibility. Violations of these provisions are subject to administrative sanctions. The KUR program includes various schemes, including super micro KUR with a ceiling of up to IDR 10 million and low interest rates, as well as light requirements. The government also encourages effective distribution through training for linkage institutions, increased supervision, and information technology support. Intensive socialization to MSMEs, especially in remote areas, is needed so that they understand the application procedures and their rights. KUR recipients can access other credit as long as the collectibility is smooth, with restrictions on loan frequency based on sector. Routine reporting to the MSME Financing Policy Committee through SIKP is mandatory, and starting October 1, 2023, an integrated electronic system will become a mandatory standard. KUR recipients are also directed to participate in the BPJS Ketenagakerjaan program as part of social protection.Overall, the KUR policy aims to strengthen MSMEs through inclusive, adaptive, and accountable financing, in order to increase the independence, productivity, and competitiveness of small businesses in Indonesia. Keywords: Regulation, Provision of People's Business Credit
Copyright (c) 2025 Rismansyah https://creativecommons.org/licenses/by/4.0