Jurnal Ekonomi & Manajemen Indonesia

Pengaruh Daya Tarik Wisata, Citra Destinasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Kunjungan Ulang (Studi Pada Museum Mulawarman)

Cindi Armianti, Yonathan Palinggi, Kartina Eka Ningsih — Mon, 03 Jun 2024 00:00:00 +0000

This research aims to analyze the influence of tourist attractions, destination image and electronic word of mouth (E-WOM) on Revisit Intention (Study at the Mulawarman Museum). The population in this study were visitors to the Mulawarman Museum in Tenggarong. The research sample was 97 visitors to the Mulawarman Museum. Sampling used the Simple Random Sampling technique and the data analysis tool used Multiple Linear Regression using SPSS Version 26 software. Based on the research results, it shows that (1) Tourist Attraction, Destination Image and Electronic Word of Mouth simultaneously have a significant effect on Revisit Intention. (2) Tourist Attraction does not have a positive and significant effect on Revisit Intention. (3) Destination image has a positive and significant effect on Revisit Intention. (4) Electronic Word of Mouth has a positive and significant effect on Revisit Intention. (5) Destination image has a dominant influence on Revisit Intention.

Pengaruh Desain Produk, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Produk Starbucks Grand Batam Mall

Windy, Suhardi — Mon, 03 Jun 2024 00:00:00 +0000

Research on the influence of product design, product quality and brand awareness on purchasing decisions for Grand Batam Mall Starbuck’s product is an experiment based on the researcher’s experience and other Starbucks consumers which refers to the influence of design, quality and brand awareness of Starbucks products. This research aims to describe the influence of product design, product quality, and product brand awareness on a decision to purchase Starbuck’s product. This research uses quantitative research methods with the treatment of determining the population and samples that will be collected through distributing questionnaires. There is a total sample of 100 using the Lemeshow formula and it is determined that product design has a positive influence on buyer decisions (t count 2.927 > t table 1.985 and Sig. 0.004 < 0.05), product quality has a positive influence on buyer decisions (t count 4.675 > t table 1.985 and Sig. 0.000 < 0.05), and brand awareness has a positive influence on buyer decisions (t count 3.719 > t table 1.985 and Sig. 0.002 < 0.05). So it can be concluded that the design, quality and brand awareness of the product really influence the decision results of Grand Batam Mall Starbucks consumers.

Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam

Wendy Wendy, Tiurniari Purba — Mon, 03 Jun 2024 00:00:00 +0000

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.

Pengaruh Budaya Organisasi, Kompetensi Karyawan Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT Ciptatama Dimensi Prima

Juprianto, Winda Evyanto — Mon, 03 Jun 2024 00:00:00 +0000

The purpose of this research is to explore the influence of organizational culture, employee competence and organizational commitment on employee performance at PT. Ciptatama Dimensi Prima. The population in this study were all employees of PT. Ciptatama Dimensi Prima, totaling 114 employees. The sample can involve all members of the population based on saturated sampling techniques. The data analysis process is carried out through a series of steps, including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that organizational culture has an influence of 16.0% on employee performance. Employee competency has an influence of 39.3% on employee performance. Organizational commitment has an influence of 30.7% on employee performance. In this context, analysis of the coefficient of determination (R²) confirms that the combination of organizational culture, employee competence and organizational commitment is able to explain as much as 57.1% of the variation in employee performance. The results of the t test and F test strengthen the findings that organizational culture, employee competence and organizational commitment have a positive and significant influence on employee performance at PT. Ciptatama Dimensi Prima, both partially and simultaneously.

Sampul Depan, Daftar Isi, Kata Pengantar

Sampul Depan, Daftar Isi, Kata Pengantar — Sat, 23 Dec 2023 00:00:00 +0000

Sampul Depan, Daftar Isi, Kata Pengantar

Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Beban Kerja Terhadap Kepuasan Kerja Karyawan PT Schneider Electric Manufacturing Batam

Halimah Vebiola Simamora, Inda Sukati — Sun, 26 May 2024 00:00:00 +0000

Employee job satisfaction is an important factor in the success and growth of a company. Work discipline, work motivation and workload factors are included as important elements in improving individual performance in the workplace. This research aims to identify and analyze the relationship between work discipline, work motivation and workload on employee job satisfaction in the context of PT Schneider Electric Manufacturing Batam. The number of samples taken was 105 respondents who were employees of Floor 3 Lot 4 PT. Schneider Electric Manufacturing Batam. The collected data was analyzed using a multiple linear regression model and SPSS version 25 software was used to process the data in data quality testing, classical assumption testing, influence testing and research hypothesis testing. The results of multiple linear regression testing show that work discipline has a 72% influence on employee job satisfaction, work motivation has a 55.5% influence on employee job satisfaction and workload has a 32.3% influence on employee job satisfaction. The coefficient of determination (R2) shows that 48% of employee job satisfaction at PT Schneider Electric Manufacturing Batam can be explained by factors such as work discipline, work motivation and workload. Research from hypothesis testing shows that there is a positive and significant relationship between work discipline, work motivation and workload on job satisfaction.

Pengaruh Pemasaran Langsung, Kemudahaan Penggunaan, Dan Kepercayaan Terhadap Minat Beli Marine Safety Equipment Pada PT Hong Yi Indonesia

Yuni Rezude Nurita Putri, Wasiman — Sun, 26 May 2024 00:00:00 +0000

This research aims to explore the influence of direct marketing, ease of use, and trust on interest in purchasing marine safety equipment at PT Hong Yi Indonesia. The population in this study focuses on individuals who are consumers who have made purchases from PT Hong Yi Indonesia, totaling 240 consumers based on the six month period of 2023. The research sample consisting of 150 respondents was selected using a simple random sampling technique based on the Slovin formula. The data analysis process includes multiple linear regression which is tested including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that direct marketing has an influence of 15.9% on purchasing interest. Ease of use has an influence of 35.0% on buying interest. Trust has an influence of 42.2% on buying interest. Analysis of the coefficient of determination (R²) confirms that overall, direct marketing, ease of use, and trust can explain 85.8% of the variation in purchase intention. Furthermore, the results of the t test and F test show that direct marketing, ease of use, and trust have a positive and significant influence both partially and simultaneously on interest in purchasing marine safety equipment at PT Hong Yi Indonesia.

Pengaruh Citra Merek, Kualitas Produk, Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Noera Collagen Drink Di Tiktok

Miftachul Hasanah S, M Khoiri — Sun, 16 Jun 2024 00:00:00 +0000

This research aims to investigate the influence of brand image, product quality and customer experience on purchasing decisions for Noera Collagen Drink on TikTok. The population of this research is the people of Sagulung, Batam City who use Noera Collagent Drink products in 2023, the exact number of which is not known. The sampling technique used the Jacob Cohen formula, which resulted in 204 respondents who were selected deliberately. The data analysis process involves a series of steps, including data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis show that brand image has an influence of 35.5% on purchasing decisions. Product quality has an influence of 20.7% on purchasing decisions. Customer experience has an influence of 35.8% on purchasing decisions. Analysis of the coefficient of determination (R²) confirms that overall brand image, product quality and customer experience are able to explain 53.3% of the variation in purchasing decisions. The results of the t test and F test confirm that brand image, product quality and customer experience have a positive and significant influence, both partially and simultaneously on the decision to purchase Noera Collagen Drink on TikTok.

Analisis Proses Rekrutmen, Seleksi Karyawan, Dan Disiplin Kerja Terhadap Kinerja Karyawan PT Anhong Media International

Christon, Asron Saputra — Sun, 26 May 2024 00:00:00 +0000

This study aims to investigate the influence of the recruitment process, employee selection, and work discipline on employee performance at PT. Anhong Media International in Kota Batam. Employing a quantitative approach, the research utilized a saturated sampling technique, involving the entire population of 107 individuals working at PT. Anhong Media International, located at Kompleks Pertokoan Gading Mas, Sungai Panas Kota Batam, Kepulauan Riau. Data collection was conducted through an online questionnaire employing a Likert scale. The collected data underwent comprehensive analysis using SPSS 26, encompassing descriptive statistical tests, data quality assessments, classical assumption tests, influence tests, and hypothesis testing. The multiple linear regression results revealed that the recruitment process (X1) holds a significant 25.8% impact on employee performance (Y1), employee selection (X2) influences employee performance (Y1) by 17.9%, and work discipline (X3) contributes to employee performance (Y1) by 25.5%. The combined effect of the recruitment process, employee selection, and work discipline on employee performance at PT. Anhong Media International is determined to be 25.8%, as indicated by the coefficient of determination (R2).

Pengaruh Digital Marketing, Kepercayaan, Dan Inovasi Terhadap Loyalitas Konsumen Maxim Di Kota Batam

Setiawan Fau, M Khoiri — Sun, 26 May 2024 00:00:00 +0000

This research aims to explore the influence of digital marketing, trust and innovation on Maxim consumer loyalty in Batam City. The population in this study focuses on individuals who act as consumers, who have used Maxim's services during 2023, the exact number of which cannot be known. The research sample of 204 respondents was selected using the Jacob Cohen formula with withdrawals based on purposive sampling. The data analysis process involved a series of steps in multiple linear regression, which includes data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis indicate that digital marketing has an influence of 35.3% on consumer loyalty. Trust has an influence of 30.9% on consumer loyalty. Innovation has an influence of 22.5% on consumer loyalty. The findings of the analysis of the coefficient of determination (R²) obtained confirm that overall digital marketing, trust and innovation are able to explain as much as 56.3% of the variation in consumer loyalty. Apart from that, through the t test and F test, results were obtained which confirmed that digital marketing, trust and innovation have a positive and significant influence, both partially and simultaneously, on Maxim consumer loyalty in Batam City.