Jurnal Ekonomi & Manajemen Indonesia

Sampul Depan, Daftar Isi, Kata Pengantar

Sampul Depan — 2025-07-10

Sampul Depan, Daftar Isi, Kata Pengantar

THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (A STUDY OF KOPI JANJI JIWA)

Genoveva — 2025-07-10

This study aims to analyze whether experiential marketing affects consumer loyalty with customer satisfaction as a mediating variable in Janji Jiwa Coffee Shop. The research is based on a questionnaire data source that was distributed to consumers who made purchases during the Covid-19 pandemic. The number of samples used was 175 respondents. The method used is a quantitative method. The data obtained were analyzed using Partial Least Square (PLS) -SEM through SmartPLS 3.0 software. The sampling technique using purposive sampling is a sampling technique based on consideration of certain criteria and conditions and must represent the population to be studied. The results showed that the experiential marketing variable had a positive and significant effect on customer satisfaction. This is because several factors affect customer satisfaction, namely sense, feel, think, act, and relate. Consumer satisfaction has a positive and significant effect on consumer loyalty. And experiential marketing has a positive and significant influence on consumer loyalty mediated by customer satisfaction.

DRIVING CUSTOMER LOYALTY: THE ROLES OF SERVICE QUALITY, TRUST, AND SATISFACTION IN XYZ E-COMMERCE

Wilbert Tandri Tandri — 2025-07-10

The rapid development of the digital economy in Indonesia has had a positive impact on the national economy. XYZ e-commerce is an e-Commerce that provides interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open the website via a computer device. The population in this research are people who shop online through XYZ e-commerce and belong to generation Z. The purpose of this research is to determine the influence of service quality, customer trust, and customer satisfaction on customer loyalty at XYZ e-commerce. This research was conducted using questionnaires distributed via Google Form and completed using Structural Equation Model (SEM) and Smart PLS 4.0 version with a total of 259 respondents. The type of population used in this research is an unlimited population and the sampling technique uses purposive sampling. The findings showed a direct relationship between variables used in this study. There is a positive and significant influence between service quality and customer satisfaction. Apart from that, customer trust has a positive and significant influence on customer satisfaction. Customer satisfaction also has a positive influence on customer loyalty. Meanwhile, service quality has a positive and significant influence on customer loyalty. Customer trust also has a positive and significant influence on customer loyalty

REGULASI DALAM PEMBERIAN KREDIT USAHA RAKYAT BAGI USAHA MIKRO, KECIL, DAN MENENGAH

Rismansyah — 2025-07-10

Regulation of the Coordinating Minister for Economic Affairs Number 1 of 2023 regulates
the distribution of People's Business Credit (KUR) by emphasizing the principles of inclusivity
and accountability. KUR can be distributed directly by financial institutions or through a linkage
pattern in collaboration with other financial institutions to reach a wider range of MSMEs.
However, for Indonesian Migrant Workers (PMI), KUR distribution is carried out directly.
Distribution through linkage institutions must meet strict technical standards, such as reporting
through the Program Credit Information System (SIKP), guarantees from verified institutions,
and electronic system integration to ensure transparency. Collateral provisions are
differentiated based on the loan ceiling. For loans below IDR 100 million, additional collateral
is not allowed to ensure accessibility. Violations of these provisions are subject to administrative
sanctions.
The KUR program includes various schemes, including super micro KUR with a ceiling of
up to IDR 10 million and low interest rates, as well as light requirements. The government also
encourages effective distribution through training for linkage institutions, increased supervision,
and information technology support. Intensive socialization to MSMEs, especially in remote
areas, is needed so that they understand the application procedures and their rights.
KUR recipients can access other credit as long as the collectibility is smooth, with
restrictions on loan frequency based on sector. Routine reporting to the MSME Financing Policy
Committee through SIKP is mandatory, and starting October 1, 2023, an integrated electronic
system will become a mandatory standard. KUR recipients are also directed to participate in the
BPJS Ketenagakerjaan program as part of social protection.Overall, the KUR policy aims to
strengthen MSMEs through inclusive, adaptive, and accountable financing, in order to increase
the independence, productivity, and competitiveness of small businesses in Indonesia.

Keywords: Regulation, Provision of People's Business Credit

BEHAVIORAL DRIVERS OF REPURCHASE INTENTION ON SHOPEE: A STUDY OF SHOPPING EXPERIENCE, DELIVERY LENGTH OF TIME, ELECTRONIC WORD OF MOUTH, AND CUSTOMER SATISFACTION

Filda Rahmiati — 2025-07-10

This research seeks to identify behavioral drivers of repurchase intention on shopee marketplace. This study examines Shopping Experience, Delivery Length of Time, Electronic Word of Mouth and Customer Satisfaction to see their influence on Repurchase Intention on Shopee while also investigating the mediating role of customer satisfaction in the relationship between shopping experience and repurchase intention. This research employs quantitative methodologies using purposive sampling. This study employs primary data collecting via the distribution of questionnaires, yielding a total of 179 valid respondents. Additionally, SmartPLS v.3.3.3 is used as the data processing tool. The data indicates that the shopping experience greatly influences electronic word-of-mouth, costumer satisfaction, and repurchase intention. Customer satisfaction greatly influences repurchase intention. The shopping experience greatly influences repurchase intention mediated through costumer satisfaction. Regrettably, the delivery length of time and electronic word-of-mouth do not significantly influence repurchase intention.

PENGARUH PENGGUNAAN E- MONEY, LITERASI KEUANGAN, DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF GENERASI Z MASYARAKAT KOTA BATAM

Lola Devita Sari — 2025-07-10

This study aims to determine the influence of e-money, financial literacy and lifestyle on the consumer behavior of generation Z of Batam City society. The number of respondents used from BPS (Central Statistics Agency) Batam City data is generation Z respondents. The sample used in this study was 100 people using the slovin formula. The type of this study is quantitative with multiple linear regression as an analysis tool and IBM SPSS Statistic 30 as a test tool. The results of this study indicate a positive and significant influence on the e-money and lifestyle variables and a negative and significant influence on the financial literacy variable on the consumer behavior of generation Z of Batam City society partially. In the f test, it was found that the e-money, financial literacy and lifestyle variables simultaneously influenced the consumer behavior of generation Z of Batam City society.

Pengaruh Periklanan, Word Of Mouth Dan Personal Selling Terhadap Keputusan Pembelian Produk Skincare Bening’s Di Batam

Monica Putri — 2025-07-10

Studi ini bertujuan untuk mengungkap pengaruh periklanan, word of mouth, dan personal selling terhadap keputusan konsumen dalam membeli produk perawatan kulit Bening’s di Batam. Penelitian ini mengadopsi metode kuantitatif dengan desain deskriptif, berfokus pada konsumen produk Bening’s di Batam pada tahun 2024 dengan jumlah populasi 650 orang. Pemilihan sampel dilakukan dengan teknik purposive sampling menggunakan rumus Slovin dengan jumlah 100 respoden, berdasarkan kriteria yang telah ditetapkan. Proses analisis melibatkan pemeriksaan kualitas data, pengujian asumsi klasik, uji pengaruh, serta uji hipotesis. Temuan penelitian menunjukkan bahwa periklanan memberikan kontribusi sebesar 44,0%, word of mouth 23,3%, dan personal selling 70,0% terhadap keputusan pembelian. Nilai koefisien determinasi (R²) menunjukkan bahwa ketiga variabel tersebut secara kolektif memengaruhi 84,7% dari keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain yang tak terjamah oleh studi ini. Pengujian statistik dengan uji t dan uji F mengonfirmasi adanya dampak positif dan signifikan dari periklanan, word of mouth dan personal selling terhadap keputusan pembelian produk

PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN BEDAK GARNIER DI KOTA BATAM

Bella Yulianti — 2025-07-10

Beauty products have become an important part of the lifestyle of most people, especially those who live in big cities like Batam City. Cosmetics such as pressed powder have become an important necessity for daily care and improving appearance. The aim of this research is to describe the influence of product quality, brand image and influencers on purchasing decisions for Garnier powder in Batam City. This research involved a sample of 100 participants selected based on certain criteria, including individuals who purchased Garnier powder in Batam City. Data was collected through questionnaires distributed to these consumers. This research uses descriptive techniques based on a quantitative approach. Various statistical tests were carried out using SPSS version 27. The research results can show that the product quality variable (X1) is 11,844 > from the t table of 1,984, with a significance value of 0.00 < 0.05, the brand image variable (X2) is 17,357 > than t table is 1,984, with a significance value of 0.00 < 0.05, and the influencer variable (X3) is 15,871 > from the t table of 1,984, with a significance value of 0.00 < 0.05. Product quality, brand image and influencers have a significant influence on purchasing decisions as shown by the calculated f value of 123,743 > from the t table of 2.70 while the significance value is 0.00 < 0.05. The R2 value is 79.5% and the remaining 20.5% is influenced by variables not included in this research.

Keywords: Product Quality, Brand Image and Influencers, Purchase Decisions

Pengaruh Komunikasi Kerja, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Casco Sea Batam

Yusterman Jaya Mendrofa — 2025-07-10

Penelitian ini dirancang untuk menggali sejauh mana komunikasi kerja, motivasi, dan lingkungan kerja memengaruhi kinerja karyawan di PT Casco Sea Batam. Menggunakan pendekatan kuantitatif berjenis deskriptif, studi ini melibatkan 133 pekerja sebagai populasi yang dianalisis secara menyeluruh melalui metode sampling jenuh. Tahapan analisis mencakup pengujian integritas data, verifikasi asumsi klasik, regresi linier berganda, dan pengujian hipotesis. Berdasarkan temuan, komunikasi kerja berkontribusi sebesar 21,8% terhadap kinerja karyawan, motivasi sebesar 36,1%, dan lingkungan kerja memberikan andil hingga 21,2%. Ketiga variabel ini secara kolektif menjelaskan 75,4% variabilitas kinerja karyawan, sebagaimana dibuktikan oleh nilai koefisien determinasi (R²). Hasil uji t dan F menegaskan bahwa komunikasi kerja yang efektif, motivasi yang dirancang dengan strategi, dan lingkungan kerja yang mendukung memiliki dampak positif yang signifikan terhadap kinerja individu. Penelitian ini menggarisbawahi esensi dari penyelarasan komunikasi, pemberdayaan motivasi, dan penyediaan ruang kerja yang kondusif sebagai pondasi untuk memaksimalkan potensi kinerja karyawan

Pengaruh Ewom, Citra Merek Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Blibli Di Kota Batam

Ayu Devi Lestari — 2025-07-10

Kajian ini bertujuan mengeksplorasi dampak dari ewom, citra merek serta kemudahan penggunaan terhadap pengambilan keputusan pembelian di platform Blibli oleh konsumen di Kota Batam. Penelitian ini mengadopsi pendekatan kuantitatif dengan desain deskriptif. Responden yang menjadi subjek penelitian pengguna Blibli di Kota Batam pada tahun 2024 dengan total responden yang tidak diketahui. Penentuan sampel menggunakan rumus Lameshow yang dipilih melalui metode purposive sampling berbasis kriteria tertentu. Langkah-langkah analisis mencakup pengujian kualitas data, uji asumsi klasik, analisis regresi linier berganda, dan pengujian hipotesis. Hasil penelitian mengungkap bahwa ewom berkontribusi sebesar 27,8% terhadap keputusan pembelian, citra merek memberikan andil sebesar 20,0%, dan kemudahan penggunaan menyumbang sebesar 21,9%. Koefisien determinasi (R²) menunjukkan bahwa ketiga variabel ini secara bersamaan memengaruhi 76,0% dari keputusan pembelian konsumen, sementara sisanya ditentukan oleh elemen lain yang berada di luar cakupan penelitian ini. Pengujian statistik melalui uji t dan uji F mengonfirmasi adanya pengaruh positif yang signifikan dari ewom, citra merek serta kemudahan penggunaan terhadap keputusan pembelian.