Jurnal Ekonomi & Manajemen Indonesia

Mengintegrasikan Kecerdasan Emosional, Kecerdasan Spiritual Dan Kecerdasan Buatan Dalam Praktik-Praktik Manajemen Sumber Daya Manusia Pada Organisasi Bisnis

Muhammad Hermanto — 2024-08-31

The increasing complexity and dynamism of the business world make the integration of Emotional Intelligence (EQ), Spiritual Intelligence (SQ), and Artificial Intelligence (AI) in Human Resource Management (HRM) practices a holistic approach to enhancing workplace effectiveness and well-being. Emotional Intelligence plays a crucial role in managing interpersonal relationships, communication, and conflict management, which are vital for effective leadership and teamwork. Spiritual Intelligence supports the search for meaning and purpose in work, fostering an organizational culture aligned with personal and collective values. On the other hand, Artificial Intelligence automates processes, provides data-driven analytics, and improves operational efficiency through advanced technology. Integrating these three forms of intelligence can create a more productive, innovative, and fulfilling work environment. This article reviews the fundamental theories of each type of intelligence and explains how their application in HRM practices can yield significant benefits for organizations.

Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions

Siti Julaiha — 2024-08-21

This research aims to test and analyze the influence of Satisfaction, Variety Seeking and Alternative Attraction on Switching Behavior through Switching Intentions. The research sample consisted of 75 people. Sampling used Non Probability Sampling techniques and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the study showed that (1) Satisfaction had no effect on Switching Behavior (2) Variety Seeking had no effect on Switching Behavior ( 3) Alternative Attraction has an effect on Switching Behavior (4) Switching Intentions has no effect on Switching Behavior (5) Satisfaction has no effect on Switching Behavior through Switching Intentions (6) Variety Seeking has no effect on Switching Behavior through Switching Intentions (7) Alternative Attraction has no effect on Switching Behavior through Switching Intention.

Analisis Kelelahan Dan Kejenuhan Karyawan Pada Kantor Pegadaian Cabang Tenggarong

Muhammad Nicky Nur — 2024-08-21

The aim of this research is to find out and examine the main factors causing employee burnout at the Tenggarong branch of the Pegadaian Office. The sample in this study was 28 employees at the Tenggarong pawnshop office. The sampling technique as a whole without exception, the analytical tool used is descriptive statistics. Based on the results of research conducted using the Maslch Burnout Inventory measuring instrument (MBI) which consists of three indicators, namely emotional exhaustion, depersonalization, and lack of self-actualization. The research results show that the emotional exhaustion indicator has a value of 2.257, the depersonalization indicator has a value of 2.011, and lack of self-actualization has a value of 2.15. It can be concluded that the main cause of employee burnout or exhaustion is an indicator of emotional exhaustion. Because it has quite high values from all indicators.

Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan

Siti Rahmah — 2024-08-21

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.

Pengaruh Celebrity Endorsement Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Pada Produk Pond’s (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara)

Aufa Niswatul Azizah — 2024-08-21

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

Sampul Depan, Daftar Isi, Kata Pengantar

Sampul Depan — 2024-08-21

Sampul Depan, Daftar Isi, Kata Pengantar

Valuasi Ekonomi Taman Nasional Ujung Kulon

Erwin Prayogi — 2024-08-21

The integrated development of tourism is done through cross-sectoral coordination so that the development can make a huge stride. The goals of this study are to estimate the economic valuations to measure the ability/willingness to pay of visitors; to analyze the prospects of fisheries resources management in Ujung Kulon National Park; and to formulate marine tourism model of Ujung Kulon National Park. This study was conducted on the 1.619,68 Ha area of utilization zones in Ujung Kulon National Park, covering 1.518,91 Ha land area and 100,77 Ha of water area. The used study method was survey method which was quantitative and qualitative along with questionnaires as the instrument. Purposive sampling method was applied to collect data. Data analysis used was economic surplus and willingness to pay. The result obtained was the demand of marine recreation at utilization zones in Ujung Kulon National Park was determined by cost of travel, length of visit and education. The total value of Willingness to Pay in one year was Rp 512.898.500,00. The mentioned value was the projected value of willingness and ability of people to pay for conservation area of the marine protected area and marine tourism in Ujung Kulon. The goals of marine tourism that had been enacted by people was then coordinated with central government. The process of marine tourism development was expected to be able to positively improve other regional development. The outcome of the study was hoped to provide improvement on marine tourism management at Ujung Kulon National Park

Keywords: tourism, marine, Ujung Kulon National Park

Analisis Lama Tinggal Wisatawan (Okupansi) Di Kabupaten Kutai Kartanegara

Martain — 2024-08-21

The objective of this research is to determine the occupancy rate of tourists in Kutai Kartanegara
Regency. The method used in this research is descriptive. The sampling technique that will be used is
Stratified Random Sampling, which is a method of sampling by separating elements of the population
into non-overlapping groups called strata. The length of stay of tourists (occupancy) in the upstream
zone, who stay in accommodations, villas, and guest houses in the mentioned areas, is highest in May
at 1.54 days, and lowest in January at 1.35 days. The length of stay of tourists (occupancy) in the zone
staying in accommodations, villas, and guest houses in the above areas is highest in March at 1.07
days, and lowest in August at 1.02 days. Meanwhile, the highest number of stays in hotels was in May
at 1.19 days, and the lowest was in January at 1.06 days. The average length of stay for tourists in the
central zone is 1.11 days. The length of stay for tourists (occupancy) in the coastal zone who stay in
accommodations, villas, and guest houses in the above areas is highest in May at 1.19 days, and the
lowest was in March and April at 1.09 days. The length of stay of tourists (occupancy) in all zones
within Kutai Kartanegara Regency who stayed in hotels, inns, villas, and guest houses is as follows:
the highest length of stay for tourists was in May at 1.19 days, and the lowest in January at 1.11 days.

Pengaruh Daya Tarik Wisata, Citra Destinasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Kunjungan Ulang (Studi Pada Museum Mulawarman)

Cindi Armianti — 2024-08-21

This research aims to analyze the influence of tourist attractions, destination image and electronic word of mouth (E-WOM) on Revisit Intention (Study at the Mulawarman Museum). The population in this study were visitors to the Mulawarman Museum in Tenggarong. The research sample was 97 visitors to the Mulawarman Museum. Sampling used the Simple Random Sampling technique and the data analysis tool used Multiple Linear Regression using SPSS Version 26 software. Based on the research results, it shows that (1) Tourist Attraction, Destination Image and Electronic Word of Mouth simultaneously have a significant effect on Revisit Intention. (2) Tourist Attraction does not have a positive and significant effect on Revisit Intention. (3) Destination image has a positive and significant effect on Revisit Intention. (4) Electronic Word of Mouth has a positive and significant effect on Revisit Intention. (5) Destination image has a dominant influence on Revisit Intention.

Pengaruh Desain Produk, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Produk Starbucks Grand Batam Mall

Windy — 2024-08-21

Research on the influence of product design, product quality and brand awareness on purchasing decisions for Grand Batam Mall Starbuck’s product is an experiment based on the researcher’s experience and other Starbucks consumers which refers to the influence of design, quality and brand awareness of Starbucks products. This research aims to describe the influence of product design, product quality, and product brand awareness on a decision to purchase Starbuck’s product. This research uses quantitative research methods with the treatment of determining the population and samples that will be collected through distributing questionnaires. There is a total sample of 100 using the Lemeshow formula and it is determined that product design has a positive influence on buyer decisions (t count 2.927 > t table 1.985 and Sig. 0.004 < 0.05), product quality has a positive influence on buyer decisions (t count 4.675 > t table 1.985 and Sig. 0.000 < 0.05), and brand awareness has a positive influence on buyer decisions (t count 3.719 > t table 1.985 and Sig. 0.002 < 0.05). So it can be concluded that the design, quality and brand awareness of the product really influence the decision results of Grand Batam Mall Starbucks consumers.