TY - JOUR AU - Taroreh, Tirsa Tivnirini AU - Sabtohadi, Joko AU - Madjid, Mariani PY - 2019/06/24 Y2 - 2024/03/29 TI - Pengaruh Kualitas Pelayanan, Lokasi Dan Emosional Terhadap Loyalitas Konsumen Pada Bank Kaltim Cabang Balikpapan JF - Jurnal Ekonomi & Manajemen Indonesia JA - JEMI VL - 19 IS - 1 SE - Articles DO - 10.53640/jemi.v19i1.599 UR - https://ejurnal.unikarta.ac.id/index.php/jemi/article/view/599 SP - AB - <p align="center"><strong><em>Abstract:</em></strong></p><p><em>The objectives and benefits of this study are:</em></p><ol><li><em>1.      </em><em>To prove whether service quality is together,location, and emotional has a significant influence on consumer loyalty at Balikpapan's Kaltim Bank Branch.</em></li><li><em>2.      </em><em>To prove where individually between service quality, location, and emotional has a dominant influence on customer loyalty at Balikpapan's Kaltim Bank Branch.</em></li></ol><p><em>The results of this study are expected to be used as an evaluation for</em></p><p><em>Balikpapan Bank Kaltim Branch which can be used as a material consideration to improve management performance to take the right marketing strategy in the future competition.</em></p><p><em>Based on the results of the analysis and discussion conducted in the previous chapter, some conclusions can be drawn as follows:</em></p><p><em>Allegations stating, it is alleged that together service quality, location, and emotional have a significant influence on customer loyalty at the proven Balikpapan Branch of Bank Kaltim. With a calculated F value of 24.942 greater than F table or F0.05 of 2.70 and a significance value of 0.000 is smaller than the significance level = 0.05, then the first hypothesis in this study is acceptable.</em></p><p><em>Allegations stating that it is assumed that individually the location has a dominant influence on customer loyalty at the proven Balikpapan Branch of Bank Kaltim. With the value of t count of 4.705&gt; t table of 1.66088 and a significance value of 0.000 is smaller than the significance level = 0.05, then the first hypothesis in this study is acceptable.</em></p><p align="left">                <br /> <strong><em>Keywords: Services</em></strong><strong><em> </em></strong><strong><em>Quality, Locations, Emotional And Consumer Loyalty</em></strong><strong><em></em></strong></p> ER -