@article{H_Bachtiar_2022, title={Analisis Generic Strategy Model Michael Porter Pada PT. Cahaya Murni Borneo Timur Untuk Menentukan Pilihan Strategi Di Balikpapan}, volume={16}, url={https://ejurnal.unikarta.ac.id/index.php/jemi/article/view/222}, DOI={10.53640/jemi.v16i2.222}, abstractNote={<p><em>The manufacture industry is one of the industries that produce springbad, </em><em>furniture and its elements</em><em>. The number of competitors with their product differentiation as well as the government policy to be the cause of this rivalry.</em><em> PT. Cahaya Murni Borneo Timur</em><em> is one of the companies that compete in this industry, so companies should create a strategy to win the competition in the market. The method used is a qualitative research method with data collection techniques with a purposive sample. This study aimed to analyze the competitive environment and the industry’s best options strategies on </em><em>PT. Cahaya Murni Borneo Timur</em><em> using Generic Strategy from Michael E. Porter.</em></p><p><strong><em>Keywords: Competitive Strategy, industry competition environment, the choice of the best strategy, Generic Strategy Analysis.</em></strong></p>}, number={2}, journal={Jurnal Ekonomi & Manajemen Indonesia}, author={H, Syahril and Bachtiar, Bachtiar}, year={2022}, month={Jun.}, pages={129} }