Analisis Pengaruh Harga Produk Dan Promosi Terhadap Kepuasan Pengguna Sepeda Motor Matic Vario Pada CV. Semoga Jaya Di Tenggarong

Authors

  • Hedi Suhartono

DOI:

https://doi.org/10.53640/jemi.v8i3.99

Abstract

The regression equality that is resulted as follows Y = 3,198 + 0,325X1 + 0,153X2 + 0,222X3. From the result of equality can be defined contanta (a) as 3,198 tells if X1, X2, X3 equals zero then consumers satisfaction by 3,198. From F test,has obtained F count is 50, 982 meanwhile F table value resulted value as 2,48.This case means that F count > F table or 50, 982 > 2,48 so that can be said cost variable, product and promotion is equals in showing their effects to the consumers satisfaction. R value is 0,817,it means the correlation among cost, product and promotion and the satisfaction of consumers is very strong. R square value is 0,668,it means that 66,8% degree of consumers satisfaction can be explained or affected by cost variable, product and promotion, as for the rest 33,2% degree of consumers satisfaction is affected by other factors out of this research.According to explanation above, so can be concluded that the first hyphothesis which states that cost variable, product and promotion give positive effect to the satisfaction of the users of Vario matic motorcycle at CV. Semoga jaya in tenggarong.

Key Word : Harga (cost), Promosi (promotion), dan kepuasan(satisfaction)

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Published

2016-09-06

How to Cite

Suhartono, H. (2016). Analisis Pengaruh Harga Produk Dan Promosi Terhadap Kepuasan Pengguna Sepeda Motor Matic Vario Pada CV. Semoga Jaya Di Tenggarong. Jurnal Ekonomi &Amp; Manajemen Indonesia, 8(3). https://doi.org/10.53640/jemi.v8i3.99

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Articles