Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Orientasi Strategik Terhadap Inovasi Produk Pada PDAM Tirta Mahakam Di Tenggarong

Authors

  • Catur Romadhasari Universitas Kutai Kartanegara
  • Erwinsyah Erwinsyah Universitas Kutai Kartanegara
  • Mawardi Mawardi Universitas Kutai Kartanegara

DOI:

https://doi.org/10.53640/jemi.v19i1.602

Abstract

Abstract:

               The purpose of this research is to find out whether the market orientation variable, entrepreneurial orientation and strategic orientation do simultaneous influence on product innovation in PDAM Tirta Mahakam in Tenggarong, to find out market orientation variables, entrepreneurial orientation and strategic orientation whether it has a positive effect on product innovation, and among these variables which variable has the most dominant influence on product innovation of PDAM Tirta Mahakam in Tenggarong.The data analysis tool used to determine the effect of the independent variables of market orientation, entrepreneurial orientation and strategic orientation with the dependent variable of innovation in drinking water products in tuah bumi packaging on PDAM Tirta Mahakam is multiple linear regression. A significant 5% technique means that there will be a two-sided test of the sample used. The t test will be used to compare whether the results of t count are greater or smaller than t table or vice versa.The results of the research F value calculated is 24,588 while F table is 0,275. This means that F count > F table means that it can be said that the market orientation, entrepreneurial orientation and strategic orientation variables are jointly able to show their influence on product innovation or regression models can be used to predict product innovation, so that the first hypothesis is accepted and proven to be true The results of the study Partial values in this study indicate that the orientation of the enterprise, entrepreneurial orientation and strategic orientation have a simultaneous influence, market orientation does not affect product innovation and entrepreneurial orientation has a positive effect on innovation and strategic orientation also positively influences product innovation. Furthermore, there is a variable that has the dominant influence on the product innovation of PDAM Tirta Mahakam is strategic orientation. Thus H1 is accepted H2 is rejected, it is not proven that H3 is accepted H4 is accepted and H5 is accepted and proven correct

Keywords: Market Orientation, Entrepreneurship Orientation and Strategic Orientation and Product Innovation.

Downloads

Download data is not yet available.

References

Ida Tri Mulyani, Mudiantono 2015. Upaya Meningkatkan Kinerja Pemasaran Melalui Orientasi Pasar dan Orientasi Kewirausahaan dengan Inovasi Sebagai Variabel Intervening. DIPONEGORO JOURNAL OF MANAGEMENT Volume 4, Nomor 3, Tahun 2015, Halaman 1-12

Ida Try Mulyani, 2015. Upaya Meningkatkan Kinerja Pemasaran Melalui Orientasi Pasar dan Orientasi Kewirausahaan dengan Inovasi Sebagai Variabel Intervening Motor Merek Honda

Kotler, Philip dan Santoso, AB. 1999. Manajamen Pemasaran Indonesia. Jakarta: Gramedia Pustaka Utama.

Lieli Suharti, Hani Sirine 2011. Faktor-Faktor yang Berpengaruh Terhadap Niat Kewirausahaan

Lieli Suharti, Hani Sirine, 2011. Faktor-Faktor yang Berpengaruh Terhadap Niat Kewirausahaan (Entrepreneurial Intention)

Renita Helia, Naili Farida, Bulan Prabawani, 2015. Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing Melalui Inovasi Produk sebagai Variabel Antara. Diponegoro Journal Of Social And Political Of Science Tahun 2015

Rita Indah Mustikowati, Irma Tysari, 2014. Orientasi Kewirausahaan, Inovasi dan Strategi bisnis untuk Meningkatkan Kinerja Pemasaran. Volume 10, Nomor 1, Februari 2014

Sugiyono, 2007. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung

Uncles, Mark. 2000. Manajemen Pemasaran. Jurnal Manajemen Australia. Volume 25

Weerawardena, Jay 2003. Mengeksplorasikan Peran Kapabilitas Pembelajaran Pasar dan Strategi Bersaing. Jurnal Pemasaran Eropa. Volume 37

Downloads

Published

2019-06-24

How to Cite

Romadhasari, C., Erwinsyah, E., & Mawardi, M. (2019). Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Orientasi Strategik Terhadap Inovasi Produk Pada PDAM Tirta Mahakam Di Tenggarong. Jurnal Ekonomi &Amp; Manajemen Indonesia, 19(1). https://doi.org/10.53640/jemi.v19i1.602

Issue

Section

Articles

Most read articles by the same author(s)

<< < 1 2