Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)

Authors

  • Muniroh Muniroh Sekolah Tinggi Ilmu Ekonomi Tenggarong
  • Joko Sabtohadi Sekolah Tinggi Ilmu Ekonomi
  • Rahim Abdullah Sekolah Tinggi Ilmu Ekonomi

DOI:

https://doi.org/10.53640/jemi.v18i2.528

Abstract

Abstract:

The purpose of this research is to know variable influence the product , the price of , and services of the decision of the purchase , either simultaneously or partial .The study is done in the form of survey , by adopting both explanation reseach .Variable products , have a negative influence insignificant of the decision of the purchase .While variable prices and service significant have had a positive impact of the decision of the purchase .Then the product , the price of , and services jointly significant on variables customer satisfaction .

 

Keywords; The Product, The Price, Service, Decision The Purchase

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References

Alma, Buchari, 2005, Manajemen Pemasaran Dan Pemasaran Jasa, edisi Revisi, Penerbit Alfabeta, Bandung.

Assauri, Sofjan, 2007, Manajemen Pemasaran, PT. Raja Grafindo Persada, Jakarta.

Kotler, Philip, 2005, Manajemen Pemasaran II, edisi kesebelas, alih bahasa Benyamin Molan, PT. Gramedia, Jakarta.

Mursid, M, 2006, Manajemen Pemasaran, Penerbit Bumi Aksara, Jakarta.

Sugiyono, 2007, Statistika Untuk Penelitian, Penerbit PT. Gramedia, Jakarta.

Swastha Basu DH., Irawan, 2005, Manajemen Pemasaran Modern, Penerbit Liberty, Yogyakarta.

Tjiptono, Fandy, 2006, Manajemen Jasa, Penerbit Andi Offset Yogjakarta.

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Published

2019-05-14

How to Cite

Muniroh, M., Sabtohadi, J., & Abdullah, R. (2019). Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur). Jurnal Ekonomi &Amp; Manajemen Indonesia, 18(2). https://doi.org/10.53640/jemi.v18i2.528

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