Analisa Asosiasi – Asosiasi Kesan Pasar Tangga Arung Tenggarong Yang Membentuk Kesan Konsumen
The main purpose of this research is to know Associations of impressionof shopping center in Pasar Tangga Arung Tenggarong for consumers. The analysis instrument used to know the Associations of impressionof shopping center in Pasar Tangga Arung Tenggarong for consumers is Cochran Q test with SPSS program in analyzing data with a significant level of 5% until obtained the count statistic Chi-square1.167and statistic table and 5.991 with 2 degrees,has obtained the significance of 0.558. Or the statistical count is smaller than the rate of statistics table (1.167 <5, 991) and its significance value is 0.558 or probability above0.05 (0.558> 0.05). Means showing the Associations of impressionof shopping center in Pasar Tangga Arung Tenggarong can form good impression for the consumers until become interested to go shopping or visiting that market, so in conclusion,Ho (null hypothesis) is rejected and Ha (hypothesis altarnatif) received the 10 associations Pasar Tangga Arung Tenggarong indeed there alternative which formed an impression for the consumer.
Key Word : Associations of Impressions, Consumer
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